Successful entrepreneurs must be savvy, have access to a tremendous amount of resources, and know where to find any resources they don’t readily have handy. Having access to resources, and knowing where to get resources you may not have, will determine how well your business does in the long term.
The real deal? If you’re going to start a business, own a business, or operate a business in Colorado, you’ll need access to readily available resources, and people who understand the particular dynamic that Colorado offers.
Bringing a pop of life, color, and profit to your business in a small town can mean nothing more than simply having the right tools to put your business in the spotlight. Whether you run your business from home, or Main Street, the key is to bring in customers, traffic, and buying clients. Colorado Small Business Resources offers a whole slew of options to help you with paperwork, bringing in clients, marketing and advertising, or any other of the multiple different things a business owner needs to set up shop.
Just don’t stop with setting up your brick and mortar business in a local structure, increase your realm of marketing to worldwide markets in your niche with a web presence created first and foremost with a well structured website. There are a variety of options you might want to consider as you’re making the choice to put your business online for greater profits:
1 – Do-it-yourself Website.
This variety can be a bonus to your business, or a nightmare, and a destruction to your personal life, depending on what site you choose, and how much of it you do yourself. While free sites may allow you to learn some of the basics of web design, and help you to become proficient at putting your information on the web, they are not recommended if you’re planning to actually do business online. In fact, many free sites prohibit profit making sites on their domains. They don’t want you setting up shop using their territory. They want you to purchase from them, so they have detailed instructions and rules as to what you aren’t allowed to do on these sites.
If your website is more than a trial and error conglomeration of pictures and content for you to learn how to build a site, don’t do it on a free site. Spend the money and get your own domain and a quality hosting with structural, technological maintenance, and some assistance with details. It’ll be worth the money.
2 – Domain and Maintenance Hosting.
This creative option continues to allow you full access and promotability of your website, plus design options, but provides you with a dedicated domain and technical maintenance on your website, along with FREE Hosting as long as you continue to participate in their monthly maintenance/subscription. The key component and benefit of this site is three part:
- Someone sets up your domain and hosting package.
- Someone loads your basic content management site, and adds a few personalized details to your website.
- Someone helps you with any technical issues on your website.
This generally includes an option for training and helping you learn how to do a variety of different tasks on your website.
3 – Full Service Domain, Hosting, and Site Development
While this isn’t a low cost site by any stretch, if you expect your website to pull in a good portion of your overall revenues, it’s a good idea to have a full time web developer with a marketing plan attached. Reasonably priced sites can include start up costs, and marketing plans for development and planned growth, over a period of strategic development. Most website developers expect the business owner to provide detailed lists of business practices, products, services, and any other details that will be listed on the site, as well as a good variety of photos from the business. If a blog is involved, having someone to write blog posts is a requirement, and the cost of blog posts, or content for marketing can be adjusted depending on the kind of blog posts you desire for your business.
When you realize that nearly 80% of all buyer decisions are made online, you begin to understand the importance of having a responsive website ready to market your products and services. It’s important to know what your most expected and popular products and services are, so you’ll know what to have your web designer publish first.
Leave a message below, with any questions you might have about web design or online marketing.